• ORGANIZATIONAL LEADERS NEED TO HAVE AND COMMUNICATE A CLEAR VISION OF THE CHANGE THE ORGANIZATION SEEKS TO ACHIEVE

• ORGANIZATIONAL LEADERS NEED TO DEMONSTRATE BY ACTION THEIR COMMITMENT TO THE DESIRED CHANGE

• THE ORGANIZATION NEEDS TO HAVE SUFFICIENT DISSATISFACTION WITH ITS STATUS TO BE MOTIVATED TO SEEK CHANGE

• ORGANIZATIONAL MEMBERS NEED TO BELIEVE THAT THE DISSATISFACTION WHICH EXISTS CAN BE ADDRESSED BY ACHIEVING THE DESIRED IMPROVEMENTS

• ORGANIZATIONAL MEMBERS NEED TO SEE SOME POTENTIAL PERSONAL BENEFIT RESULTING FROM THE DESIRED CHANGE

• THE REQUIRED KNOWLEDGE, SKILLS AND RESOURCES NEED TO BE AVAILABLE TO SUPPORT THE PLANNED CHANGE

• THE DESIRED IMPROVEMENT THE ORGANIZATION SEEKS NEEDS TO INSPIRE ORGANIZATIONAL MEMBERS TO RISK THE CHANGE